Marketing

Google Maps

Check eligibility before creating or claiming a Business Profile.

Google says a business normally needs in-person customer contact during its stated hours to qualify for a Business Profile. A fully unattended honesty box on its own may therefore be ineligible. A staffed farm shop or eligible farm business may qualify if it genuinely meets the rules.

• Use the real-world business name—no keywords, phone numbers or “open 24/7” in the name.
• Use an accurate pin, address/service-area choice, permanent signage and genuine customer-facing hours.
• Mark seasonal closure correctly and update photos/hours when the season changes.
• Do not create duplicate profiles for the same location.
• If the box is ineligible, focus on YourHonestyBox, a website/location page and accurate social profiles.

YourHonestyBox listing

Use the all-island discovery layer built for the use case.

• Pin the entrance customers should use, not the centre of a field or the owner’s house.
• Use the exact public name and a concise description of what is normally sold.
• State payment methods, opening pattern and any safe parking/access notes.
• Upload a landscape approach photo, a clear box photo and product close-ups.
• Remove seasonal items when unavailable and request correction or removal when the listing changes.

Facebook

Best for local groups, updates and repeat-customer habits.

• Pin one evergreen post with location, payment, hours and core products.
• Post useful stock updates, not a full sales pitch every day.
• Ask group administrators before repeated promotional posting.
• Respond to availability questions promptly or state when messages are checked.
• Never post suspected-thief images or personal details.

Instagram

Use strong visuals and save practical details where people can find them.

• Put location, opening pattern and listing link in the bio.
• Use Highlights for Find us, Pay, Products and Seasonal.
• Show scale, packaging and the real collection point.
• Add alt text or descriptive captions.
• Archive stale availability posts and keep the grid recognisably current.

TikTok

Show process and place; do not force a trend onto the product.

• Use short harvest, bake, restock or behind-the-scenes sequences.
• Open with the useful fact: where, what, when or price.
• Keep road locations and access instructions accurate.
• Do not film customers without consent.
• Avoid medical, nutrition, safety or “chemical-free” claims without support.

Roadside signage

One lawful, readable sign beats visual clutter.

• Check local planning and roads rules first.
• Keep signs on authorised land and outside road boundaries/visibility splays.
• Use few words, large type and a simple directional cue.
• Do not imitate regulatory signs, use flashing lights or cause drivers to stop suddenly.
• Remove temporary and seasonal signs promptly.

Word of mouth

Make the recommendation easy to repeat accurately.

• Use a memorable name and consistent physical sign.
• Give customers a short listing URL or QR code for directions—not only payment.
• Ask happy customers to share the listing, not a vague pin.
• Give nearby accommodation, cafés and community groups a current one-page information card.
• Fix access, freshness and payment problems before asking for promotion.